Innovative and focused on the visitor to Northern Ireland, with an initial launch investment of £20,000, Carrickfergus Enterprise has this month introduced the Experience Northern Ireland App. Designed to be a one-stop itinerary planning solution for visitors, it is the only App of its kind available now for free to plan ahead or whilst visiting Northern Ireland.  Complementary to the website it provides instant digital access to planning a visit and journey around Northern Ireland.

Featuring must-see destinations in one easy to navigate App, ‘Experience Northern Ireland’, is a brand-new hospitality and tourism platform aimed at heightening awareness of Northern Ireland’s well-known and hidden gems whilst bringing a welcome footfall boost to businesses.  It aims to make businesses more discoverable by the visitor, part of the ethos behind the company.

Experience Northern Ireland focuses on the visitor travelling within Northern Ireland allowing them to create custom holiday itineraries. It is not just a directory of places to go and things to do, it is Northern Ireland’s first and only App where the user can create itineraries before travel, when in Northern Ireland and whilst on the go. Visitors are completely in control of the planning as it captures several aspects from accommodation, tour providers, heritage experiences, where to eat and what to do, as well as major attractions to visit all connected in one place.

Experience Northern Ireland aims to connect visitors and staycation locals alike to plan a personalised trip to best suit their needs, ensuring they truly embrace and experience the Northern Ireland they want to see. Times and distances are calculated automatically to ensure itineraries are maximised, mapping out the journey digitally for ease of travel.

The tourism and hospitality sector is one of the fastest growing in Northern Ireland and as a social enterprise it is a commitment of Carrickfergus Enterprise to support as many businesses as possible. Businesses in Northern Ireland can now be part of the Experience Northern Ireland App and enjoy the benefits of the complementary website and aggressive SEO and Marketing Strategy for 2020 and beyond.

Kelli Bagchus, Manager at Carrickfergus Enterprise said: “After months of development and testing, we are delighted to launch our brand-new Experience Northern Ireland App. It is the perfect way for a visitor to plan everything from a fun day out, to a five-day trip around Northern Ireland.  The App creates an all-encompassing trip whether the visitor knows where they want to go or just discover great experiences along the way, we are confident that the itinerary created using the App is exactly what visitors to Northern Ireland need.

“The App isn’t just for holidaymakers; we want to encourage people living locally to explore the wonderful places right on their doorstep and perhaps discover some hidden treasures along their journeys.”

To download the free App, search Experience Northern Ireland on your App store. If you would like your business, tourism experience or accommodation listed on the Experience Northern Ireland, please get in touch with Kelli at or call 028 93369528.